The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Classic Subaru of Atlanta dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Mutt Madd-ness Dog Rescue, FurKids
Southern Off-Road Bicycle Association (SORBA-W), Georgia Conservancy
Barnwell Elementary , Springmont Montessori School - Mile Dash
Senior Services North Fulton - Meals on Wheels, The Leukemia & Lymphoma Society, Make-A-Wish Georgia
CURE Childhood Cancer, Team in Training - Georgia Chapter, Tri the Parks Race Series - Swim, Bike, Run!, Endurance Concepts - Endurance Coaching Firm, Bike Roswell
Love Promise Stories from Classic Subaru of Atlanta
Subaru and Classic Subaru of Atlanta believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Warm Winter Ahead for Local Youth Thanks to Subaru ATL Zone - Kimberley T
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, this is the reality. Subaru ATL Zone partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On January 8th, 2026, Subaru ATL Zone donated 204 Coats to the Michael A. Grant Boys & Girls Club. These essential items not only help keep children protected, warm, and dry, but they also have a significant impact on a child's mental and emotional well-being. At Michael A. Grant Boys & Girls Club, we are so grateful for this gift that will help so many in our community.
Charlie's 2025 Christmas story - Daniel V
A Subaru Christmas Promise: Charlie's Christmas Charlie is four years old, white as fresh-fallen snow, and absolutely convinced that Christmas was invented just for him. Every morning, he rides shotgun in the Subaru. Nose to the window, ears perked, tail ready. The car knows the way, even when Charlie doesn't. This Christmas was a little extra special. When we pulled out the gift from Classic Subaru of Atlanta, Charlie had no idea what was waiting for him. He just knew the people there were the good kind—the ones who bend down to say hello, and who always make the ride feel safe and warm. The kind who help out when you need it most, no questions asked. Then it happened. Out came the goodies. Treats. Toys. More treats. Charlie's eyes went wide, tail wagging so hard. For a four-year-old Westie, it was everything Christmas is supposed to be. But it wasn't really about the goodies. It was about the kindness behind them. Classic Subaru of Atlanta has helped out so much—always there, always dependable, always going the extra mile. The same way Subaru promises to be there for the moments that matter, big and small. Whether it's getting you home safely or making sure a little white dog has the best Christmas ever. For the rest of the day Charlie had his head high, paws tucked in, surrounded by toys and love. That's the Subaru Christmas Promise. Getting you where you need to go. Taking care of those you love. And reminding us that sometimes, the best gifts come on four paws with a wagging tail.
Saved by Classic Subaru - Patricia L
On Wednesday, my boyfriend and I were in GA for a concert, and as we were going south I-80 about half an hour from our hotel, his Subaru completely stalled on the middle of the highway. His car did not want to start/turn on whatsoever, and we didn’t have a choice but to tow it to the hotel until we could figure out what to do. My boyfriend is from SC and I’m from FL, we didn’t know anyone in the area or where we could take it to. The next day we looked at dealerships in the area and called Classic Subaru, they were willing to take his vehicle in to take a look at it. We got his car towed to the dealership and explained our situation and what happened to the car. From the start, they were so attentive and kind after the stress we’ve been through those 24 hours without his car working. Taylor and Chuck were amazing, they were so empathetic towards us and made every effort to have us taken care of. Despite the car coming in at 2pm yesterday, they were able to take a look at the car that same day and informed us they could get the part needed for my boyfriend’s car the very next day that was at another dealership since they didn’t have that part we needed there. They provided us a loaner for the day and we also spoke with their technician Tom who was incredible and so knowledgeable, he gave us so much ease and reassurance that he would get the vehicle going the next day so we can get home. We got my boyfriend’s car today and we are beyond grateful for everyone that helped us during this. We can’t thank them enough for their service and how they went above and beyond to get his car fixed so we could get back to SC. Thank you Taylor and Tom for being so kind to us and providing such excellent service, we felt at ease knowing we were in great hands with Classic Subaru ❤️
Just What We Needed - Tim C
We just finished a tough morning of training when Classic Subaru showed up with lunch for the whole firehouse. Perfect timing. Seeing that food waiting for us honestly made the morning a lot easier. It’s awesome to feel that kind of support from the people we serve.
Breakfast and Community at Sandy Springs Police Department! - Ricky G
When Classic Subaru showed up with breakfast for our department, it really made our day. Between the long shifts and early mornings, something as simple as a hot meal means a lot. We had the chance to show them around our new headquarters and introduce them to our K9s who, of course, stole the show. Moments like this remind us why we love serving this community, and we’re thankful for the support.
A Big Wish Celebration with Classic Atlanta for a Little Adventurer! - Jami J
Classic Subaru of Atlanta recently showed the love to one of their hometown charities, Make-A-Wish Georgia, and one of their customers at the same time! Sarah and Bryson are Classic Subaru customers and wish parents to their five-year-old son, Zeke. Zeke is bravely fighting leukemia, yet despite the challenges of having a life-threatening illness, Zeke is a smiley, energetic boy with a strong love of nature and camping adventures. When Zeke learned he could have a wish, he wished "to go on an RV roadtrip wish his family through the Pacific Northwest!" Before Zeke and his family even packed their bags, our friends at Classic Subaru hosted a special camping-themed wish sendoff celebration. The festive event included custom family t-shirts, a giant walk-in snow globe, brand new luggage and backpacks, and grizzly cupcakes there were bear-y cute and delicious! Zeke and his family felt very special and celebrated, and they were ready for wish day! When Zeke's wish trip finally arrived, the family boarded a flight and toured the cockpit before takeoff. Upon landing, they picked up an RV rental, which served as their cozy home on wheels for the next week! The next morning, they hit the road to Olympic National Park, where they explored the breathtaking mountains, lush ancient forests, and colorful ocean tidepools! The adventure continued with a visit to Cannon Beach, Oregon, where the family marveled at the dramatic coastlines, waterfalls, and rocky formations. On the final day of their trip, they made their way to Tillamook State Forest, where they enjoyed hands-on exhibits, nature trails, and river adventures. Zeke and his family wrapped up their Pacific Northwest adventure in Portland, Oregon, with memories and adventures the family will remember forever! A special thanks to our dear friends at Classic Subaru of Atlanta for helping make wishes like Zeke’s come true!
Classic Subaru of Atlanta Delivers Comfort to Cancer Patients! - Katie K
Classic Subaru of Atlanta has once again demonstrated its commitment to the community by partnering with The Leukemia & Lymphoma Society (LLS) to deliver blankets to the Children's Healthcare of Atlanta Arthur M. Blank Hospital. This heartfelt gesture is part of the Subaru Loves to Care program, which brings comfort and encouragement to cancer patients across the nation. Each blanket and kit was accompanied by a handwritten message of hope from the customers and staff of Classic Subaru—reminders that no one fights alone. LLS is proud to stand alongside Subaru to help spread hope, love, and warmth to those battling cancer—right here in our local community and beyond. A huge thank you to the entire Classic Subaru of Atlanta team for their ongoing support of LLS’s mission to cure blood cancers and improve the quality of life for patients and their families.
Thankful for Classic Subaru at Tri the Parks - James C
I’m really thankful Classic Subaru sponsored Tri the Parks this year. They went above and beyond to make the day special for everyone. I was proud to finish third fastest in the 60 to 65 age group, but after the race I was out of breath and felt like my blood sugar was dropping. The Classic Subaru rep saw I wasn’t feeling great and didn’t just offer water and snacks, they made sure I had a place to sit and stayed with me until I felt better. That kind of care really stood out and made me feel part of a family, not just an event. I’m grateful for their kindness.
Classic Subaru - Atlanta Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Atlanta, this is a harsh reality. Helping others strengthens communities, which is why Classic Subaru - Atlanta is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Classic Subaru - Atlanta have helped nearly 900,000 children and adults in urgent need. On 01/20/2025, Classic Subaru - Atlanta donated 120 coats to The Drake House. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Plant a seed in the heart of a customer! - Felipe M
Just had to share because my experience with Classic Subaru has been nothing short of fantastic. Subaru isn’t just about cars; they genuinely care about people, pets, the earth, and the community. It’s rare to find a brand that makes you feel so loved and inspired in so many ways. I deeply appreciate the way they share the love with others. It’s more than just a car brand; it’s a movement built on compassion and connection.
