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Atlanta, GA 30350

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The All New 2012 Impreza


Subaru Holds the Line on 2012 Impreza Pricing

Subaru of America just announced pricing for the 2012 Subaru Impreza lineup and we wanted you to be among the first to know.

The well-equipped 4-door Impreza 2.0i Sedan with a five-speed manual transmission starts at only $17,495* ? unchanged from 2011 ? and the 5-door model is available starting at $17,995. The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495.

The all-new Impreza provides an unbeatable package of performance, safety, refinement and functionality. It is the most fuel efficient all-wheel drive car in America at 36 MPG on the highway**.

Subaru dealers are already taking orders for the 2012 Impreza, which is expected to arrive at dealerships in December or late fall.

*MSRP excludes destination and delivery charges, tax, title and registration fees. Dealer sets actual price.

**Manufacturer estimated fuel economy for 2012 Subaru Impreza CVT 36 MPG highway. Comparison based upon EPA estimated highway fuel economy for all 2011 AWD vehicles. Actual mileage may vary.

Just the Facts:
  • Subaru will launch the redesigned 2012 Impreza this year.
  • A Subaru executive confirms an August U.S. release in an interview.
  • The first reveal of the redesigned Impreza may come at the 2011 New York Auto Show in April.

TOKYO ? Subaru pulled a major surprise when it rolled out its much acclaimed Impreza Concept at the 2010 Los Angeles Auto Show last November. Now comes word that the production 2012 Subaru Impreza may launch earlier than expected, perhaps at the 2011 New York Auto Show.

The Impreza Concept, a powerfully built "four-door coupe" was clearly a signpost to how the next Impreza would shape up, but as to when that all-new Impreza would actually appear, well, Subaru predictably was pretty coy about that.

Now comes news that the next Impreza will launch much sooner than expected. In fact, it will go on-sale in the U.S. market this August. Tom Doll, Subaru of America executive vice president, confirmed as much in a recent auto show interview, and that ties in with its expected release in Japan, too.

Ahead of that, Subaru is expected to reveal the new production 2012 Impreza in April at the coming 2011 New York Auto Show.

The current Impreza bowed at the 2007 New York Show and the next-generation appeared - with uncharacteristic speed ? in concept form less than four years later at last fall's Los Angeles auto show. Subaru is on a major roll these days in the U.S., and a New York show debut would tie in with the automaker's recent practice of timing major product launches for U.S. auto shows.

The next Impreza will be offered in both sedan and hatchback body styles and feature Subaru's efficient new Boxer engine that's already on sale in the Forester SUV. With luck, it will recapture the magic that made the first two generations of Impreza such icons for the brand.

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